Social media marketing must include calls to action. Calls to action, or CTA, are an essential part of inbound marketing. Their goal is to convert a user into a lead and, later, into a customer. They are a way for you to entice your social media audience to focus on the action you want them to take.
Samuel Vetrak entered the student travel industry 15 years ago. He soon realized it was underdocumented, and that there was industrywide demand for data and insights. He founded market intelligence and business development company StudentMarketing in 2007, with the aim of providing the industry what it lacked.
People travel for different reasons, but their potential risks are the same. Whether you're on a mandatory business trip, traveling with a group or jetting off on a vacation you've been planning for years, you could let your guard down.
Groups Today sat down with group travel industry association leaders Carylann Assante, SYTA executive director; Pam Inman, NTA president; Peter Pantuso, ABA president and CEO; and Doug Switzer, OMCA president/CEO, to catch state-of-the-industry sound bites. There were some expectations and a few surprises in their comments.
The new year brings with it a sense of new begininnings. For many, that means attempts to adopt a healthier lifestyle. Wellness travel, a niche market that spans yoga retreats to plastic surgury, could be a timely pitch to your clients. Consider these elements of the market, reported by Wellness Tourism Worldwide:
