From this issue

Opening the Door to a New Group Destination or Attraction

Group travel professionals understandably have an eye for what works for groups, including untapped potential in a destination or attraction. But beyond recognizing a spot would be perfect for group inclusion in your offerings, how do you bring that untapped potential to fruition?

Five Minutes With … John David, STS

John David, STS | President & CEO, Sports Events & Tourism Association. A nationally recognized leader in sports tourism, John David serves as President & CEO of the Sports Events & Tourism Association (Sports ETA), the only trade association dedicated exclusively to the sports events and tourism industry.

Bask in the Wonder of the American West

From sprawling deserts, rocky landscapes, and oceanside retreats to wine country, cities with strong cultural influences and historic ghost towns, the American West brings it all and more to the table. Come along as we saddle up and set out to explore a sampling of what groups could enjoy.

Pop Culture Comes Alive at These Museums

Come along we explore some top spots that bring some of our favorite aspects of pop culture to life.