From this issue

Opening the Door to a New Group Destination or Attraction

Group travel professionals understandably have an eye for what works for groups, including untapped potential in a destination or attraction. But beyond recognizing a spot would be perfect for group inclusion in your offerings, how do you bring that untapped potential to fruition?

Five Minutes With … John David, STS

John David, STS | President & CEO, Sports Events & Tourism Association. A nationally recognized leader in sports tourism, John David serves as President & CEO of the Sports Events & Tourism Association (Sports ETA), the only trade association dedicated exclusively to the sports events and tourism industry.

Live Performances That Surprise and Delight

Lovers of live entertainment—whether it’s Tony Award-winning Broadway shows, exhilarating sports matchups, rousing opera, orchestra, concert productions, or jaw-dropping acrobatics—have much to look forward to as venues and events across the country set their stages. Ready to hit the road? Here are some of our top picks!

Make Your Way Through the Magnificent Midwest

Ope! If you haven’t had a chance to explore all the Midwest has to offer groups, we’re going to have to bust out the ranch dressing, cheese curds, and coney dogs to accompany a lesson on why the region is quickly becoming a top choice. From the open, rolling plains, to the refreshing salt-free shores of the Great Lakes, to dramatic rock formations, join us for an exploration of the magnificently diverse Midwest.