From this issue

Opening the Door to a New Group Destination or Attraction

Group travel professionals understandably have an eye for what works for groups, including untapped potential in a destination or attraction. But beyond recognizing a spot would be perfect for group inclusion in your offerings, how do you bring that untapped potential to fruition?

Five Minutes With … John David, STS

John David, STS | President & CEO, Sports Events & Tourism Association. A nationally recognized leader in sports tourism, John David serves as President & CEO of the Sports Events & Tourism Association (Sports ETA), the only trade association dedicated exclusively to the sports events and tourism industry.

Embrace Your Inner Night Owl with Noctourism

Did you know? Darkness does our minds good, according to a 2024 Night Sky Connectedness Index published in the Journal of Environmental Psychology. Research found that a greater connection to the night sky was positively related to a person's mental health and happiness. Knowing this, it should come as no surprise that travelers are increasingly excited about partaking in Noctourism—experiences that specifically take place after dark.

Make Your Way Through the Magnificent Midwest

Ope! If you haven’t had a chance to explore all the Midwest has to offer groups, we’re going to have to bust out the ranch dressing, cheese curds, and coney dogs to accompany a lesson on why the region is quickly becoming a top choice. From the open, rolling plains, to the refreshing salt-free shores of the Great Lakes, to dramatic rock formations, join us for an exploration of the magnificently diverse Midwest.