The November/December issue of Groups Today features mystery tours, the winners of our Readers' Choice Awards and more! Peek inside for more travel industry news!
From this issue
An Industry Advocate Focused on Growth and Challenging the Status Quo
Post-college graduation, Trisha Fridrich fell into the travel and motorcoach industry through working for a sightseeing tour company. "The plan was to work there for a year and I ended up there off and on for 16 years," said Fridrich, who started as the office manager and ended her time running the company's P&L and driving growth through improvements of operational efficiency and major marketing campaigns.
The Ethical Use of AI in Group Travel
It seems everywhere you look, there's talk of artificial intelligence (AI) and its effect on our personal and professional lives. Those in the travel industry may be wondering what it's all about or even be nervous AI will replace their job. Thankfully, travelers still seek human connection and are appreciating advisors and tour operators at a growing rate.
The Magic of the Mystery Tour
Does the idea of booking a trip without knowing where you're going or what you're doing until you arrive at the airport excite you? You wouldn't be alone. Some travelers know they want to get out and see the world, but either aren't sure where they'd like to go or wish someone else (an expert) would simply choose for them. Enter: mystery travel.
Stephen Ekstrom 2025 Predictions
What's to come for group travel in 2025, according to Stephen Ekstrom, Chief Strategist at The Tourism Academy.