About Us

Groups Today is a travel-planning tool for group travel planners, but it's so much more than that.

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry news and business content. From best practices and the latest travel industry trends to business management tips and insightful destination news, Groups Today editorial gives readers authentic, balanced content they can't find anywhere else.

Because of our unique approach to editorial content, Groups Today is a magazine that our 20,700+ readers read cover to cover.

The History of Groups Today

Groups Today was launched in 2002 as the first title published by Serendipity Media. The timing of the formation of the company and its publication seemed less than opportune (the magazine published in the wake of 9/11), but with mindful planning, a team of progressive, creative staff and a unique focus on quality content, the publication took off. Groups Today led the charge in the new digital era by being the first group travel publication to start an eNewsletter, delivering twicethe amount of content than ever before. Today, over 20 years later, Groups Today reaches a community of 33,000+ travel professionals.

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