For destinations that are on the rise, making names for themselves as top student travel havens, check out this list of emerging cities chosen by SYTA member tour operators.
A guide for tour operators and group leaders on picking the right show, organizing your trip and adding extra experiences.
A trip to NYC and Broadway with friends, family, colleagues or classmates always delivers an extraordinary and memorable experience for groups. New York offers an amazing array of unique experiences, and Broadway is at the very top of the list of must-do activities. From the moment the curtain rises to the final bow, each moment in a Broadway theatre is filled with magic and wonder, perfectly enjoyed with others.
Broadway Inbound ensures success by helping organizers provide a tailored Broadway adventure for all types of groups, from seasoned theatre enthusiasts to those attending for the first time. They assist you through the ticket-buying process, from start to finish, removing any potential uncertainty. And it all starts with making the right selection of shows!
CHOOSING THE "RIGHT" SHOW
Broadway offers a vast array of excellent shows to choose from. It's important to select shows that align with your group's interests, preferences and budget.
To start, consider a few key factors in making your selection. Check if there's a group size requirement; many group rates kick in at 10 tickets. Also, consider the age range of your group members; some shows are more family-friendly, while others are geared a little more towards adults. Depending on the tastes of your group members, you might prefer a modern, jazzy musical or a timeless, classic play. Be sure to choose a performance that resonates well with everyone in your group.
Here are a few of the current offerings on Broadway to consider for your group:
Gypsy returns to Broadway with a 2024 revival featuring Audra McDonald in the starring role of Mama Rose. This production, directed by George C. Wolfe, brings renewed vibrancy to the tale of Gypsy Rose Lee and her fiercely determined mother. Known for her incredible stage presence and a record-breaking six Tony Awards®, McDonald brings unparalleled depth and nuance to Mama Rose, elevating the character to new heights. Gypsy, which draws inspiration from the memoirs of Gypsy Rose Lee, has captivated audiences since its 1959 debut with its exploration of the American dream and complex maternal relationships.
Hadestown reimagines the tale of Orpheus and Eurydice in a contemporary setting, taking the audience on their journey to the Underworld and back. With soulful music and stunning visuals, this musical captivates viewers with its exploration of love and resilience. Additionally, Hadestown offers thought-provoking social commentary on classism and inequality, blending heart-wrenching drama with glimpses of hope to keep audiences engaged and on the edge of their seats.
Just In Time is an exhilarating new musical starring Tony Award® winner Jonathan Groff, who brings to life the story of Bobby Darin, the iconic singer known for his remarkable transition from teen idol to global legend. Directed by Alex Timbers, the production invites audiences into a lively nightclub setting complete with a live big band and a talented ensemble cast. Featuring unforgettable Bobby Darin hits like "Beyond the Sea," "Mack the Knife," "Splish Splash," and "Dream Lover," the musical delves into Darin's extraordinary life and his unwavering determination to leave a lasting impact.
Photo courtesy of Matthew Murphy and Evan Zimmerman
Moulin Rouge! The Musical brings the cabaret excitement of Paris's Montmartre to life on Broadway. Inspired by Baz Luhrmann's 2001 film, this production weaves an intense love story within the legendary Moulin Rouge, where young artists seek their places in the world. The show dazzles with its lavish sets, sparkling costumes and a soundtrack filled with contemporary hits.
Smash, a captivating musical now on Broadway, draws inspiration from the popular TV show of the same name. The production offers a comedic and thrilling behind-the-scenes look at the creation of the fictional Marilyn Monroe musical, Bombshell. Featuring iconic songs, dynamic choreography, and the delightful chaos characteristic of Broadway productions, Smash engages audiences with its humorous take on the pursuit of stardom and artistic dreams. Playing at the Imperial Theatre, the show boasts a talented cast of real-life Broadway stars, capturing the hilarious yet poignant struggles of aspiring theatre professionals.
Stranger Things: The First Shadow comes to Broadway with a compelling prequel to the hit Netflix series, capturing audiences with its gripping storyline set in Hawkins, Indiana, 1959. This production delves into the origins of familiar characters, spotlighting young Jim Hopper, Joyce Maldonado, and newcomer Henry Creel as their lives intertwine with the town's eerie secrets. Recipient of two Olivier Awards including Best Entertainment, Stranger Things: The First Shadow invites audiences to explore a world where ordinary lives hide extraordinary mysteries, ensuring a thrilling theatrical journey.
Photo courtesy of Matthew Murphy and Evan Zimmerman
PLANNING YOUR BROADWAY TRIP
Thank to the expertise of Broadway Inbound, organizing your trip to Broadway becomes effortless, ensuring a smooth and enjoyable group booking process.
Broadway Inbound's site provides comprehensive details on current and upcoming productions, along with video previews. Choose a performance that aligns with your group's interests for an experience that resonates with everyone. Booking in advance is crucial to securing the best seats and dates for your chosen shows—at prices that align with your budget. Book your group online at Broadway Inbound or contact their expert team for a seamless planning experience.
Ticket prices on Broadway can differ greatly depending on the show, day of the week and seat locations. For more economical options, consider weekday performances in rear orchestra or mezzanine sections, as they typically cost less, while weekend evening shows in premium seats are often more expensive. Choosing the right time and seating to match your group's budget will enhance your Broadway experience. Book your tickets early, since popular shows tend to sell out.
Pro Tip: Arrive at the theatre 30 minutes before show time to allow enough time for seating and to get acquainted with the venue. Absorb the historic ambiance, explore the merchandise booths, and take a moment to look through your Playbill before the show starts. Fully immerse yourself in the Broadway experience, allowing the performance to transport you to new realms of imagination and emotion. Remember: Broadway offers more than just a show—it's an unforgettable experience to cherish with your group long after the final curtain call.
EXPLORING BROADWAY AND BEYOND
A visit to New York City wouldn't be complete without experiencing its captivating attractions. Once you've enjoyed the enchantment of a Broadway show, the city offers countless opportunities for sightseeing, dining and shopping. Dive into the world of musical theatre at the Museum of Broadway, where immersive exhibits highlight Broadway's rich history and cultural significance through original costumes, rare photographs and interactive experiences.
New York City boasts a culinary scene that caters to all tastes. Explore diverse neighborhoods filled with cuisines reflecting the city's vibrant multicultural atmosphere. Whether you're interested in Michelin-starred restaurants, cozy cafes, or bustling food markets, NYC offers a true culinary adventure. In the Theatre District, dining options complement your Broadway outing, from the beloved John's Pizzeria on 44th Street to the iconic Sardi's adorned with celebrity caricatures. Because of its popularity, making reservations in the Theatre District is recommended.
As your group travel adventure concludes, cherish the moments and experiences shared. From cultural landmarks and local cuisines to the magic of live theatre, these shared experiences create lasting bonds and memories. Engaging in activities that resonate with everyone strengthens connections and deepens your appreciation of the places you visit. As you return home, carry with you the laughter, insights, and stories that define your journey, ensuring this adventure remains a cherished memory.
Courtesy of Broadway Inbound.
Main photo courtesy of Julieta Cervantes.
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Where history, culture, and innovation align.
Kanazawa Takes You Back in Time
Kanazawa is a historic castle town with over 400 years of rich history. This town is bursting at the seams with tradition, from the Higashi tea district to the one-mile Samurai district.
Kanazawa is also the home of gold-leaf decoration, practiced here since the 16th century, making Kanazawa the epicenter of arts and crafts culture in Japan, with many other artistic practices emerging from these historic streets.
Stunning gardens, fish markets, and Geisha quarters make Kanazawa a must-visit destination for any traveler looking to dig deep into Japan's storied past.
Kyoto: Bridging the Gap Between Past and Present
There's no place that exemplifies Japan's rich culture like Kyoto. This city highlights how Japan's history and culture go hand-in-hand, with its 2,000 temples and shrines co-existing with a modern cityscape.
Food is one of the most prominent ways to experience the overlap in tradition and innovation in Japan. In Kyoto, travelers can enjoy kaiseki ryori, a multi-course traditional dinner that emphasizes hospitality and artistry, and visit the new ramen spots in Fushimi to see what experimental chefs are adding to their bowls.
Set Your Sights on the Future in Tokyo
This electrifying city is unlike any other. The neon lights color the skyline and pop culture is turned up all the way. Travelers visit Tokyo from all over the world for world-class restaurants, bustling shopping streets, and dazzling live entertainment.
Visiting the atmospheric Yurakucho is a must for any traveler. Eateries and watering holes line the street under the elevated train tracks, and people can find cuisine of all kinds to satisfy their cravings, from traditional Japanese food to elegant French cafés and German beer halls.
In the Heart of Japan with Collette
Have you ever wanted to take part in an authentic sushi making class? Or try your hand at the centuries-old art of the Japanese tea ceremony? Collette's Cultural Treasures of Japan tour takes groups to the must-visit destinations in Japan, including Kanazawa, Kyoto, and Tokyo, as well as destinations for cultural connections like the Owakudani volcanic zone, the Zen temple of Kinkakuji, and Hiroshima, where groups will visit the Hiroshima Peace Memorial. Plus, travel by the famous shinkansen bullet train for panoramic views of the Japanese countryside.
Booking Collette is risk-free for groups, with no minimum group size or deposit required to save space on tour. Plus, Collette provides group leaders with a local Business Development Manager and free promotional materials to help grow your group's travel program.
Cultural Treasures of Japan
14 Days
Tokyo • Asakusa Sensoji Shrine • Ginza • Tea Ceremony • Hakone • Lake Ashi Cruise • Matsumoto Castle • Takayama
Learn more about Cultural Treasures of Japan.
Courtesy of Collette.
Photo courtesy of Collette.
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In Jefferson Parish, Louisiana, groups will find a diverse community that offers a variety of attractions, activities, cuisine and experiences.
