Hero Story - Business


Navigating the Social Media Cocktail Party

In his best-selling 2007 book The New Rules of Marketing & PR, David Meerman Scott likens social media to a cocktail party.

Top Apps for the Trade Show Season

Attending a trade show this season? Try these apps for seamless presentations, data management, and overall organization.

1) Microsoft PowerPoint: Turn your tablet into a streaming digital display without having to learn a whole new system.

The Challenge Gap

We now have five generations in the workplace. This never-before-experienced phenomenon provides an opportunity for even greater thought diversity in the workplace. Each generation brings unique thought traits to a problem or situation. To receive the most from generational diversity and to be productive, we need to acknowledge, understand, and engage all generations with whom we work.

Top 10 Tips for Surviving Trade Show Season

1. Bring business cards—lots of business cards. And be prepared to manage the ones you receive. Whether you use an app to scan and organize business cards or simply jot a few notes on the back of each, make sure they don't end up floating around your luggage for the next six months.

Bon Voyage Mementos: Market Your Business. Show Your Clients Appreciation.

Gifts for the trip could be an excellent way to market your business and show your clients you appreciate them. The cost/benefit ratio is important, though, as is choosing items that are highly useful: You don't want items to end up shoved in a drawer or, worse, in the trash. Consider how best to include your logo.

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