Hero Story - Business


Pinterest: Educators’ New Bulletin Board

While you may have pinned recipes, outfits, workouts, and a range of things for your personal life, have you put this online tool to use to enhance your professional life? If not, you're missing out on some great opportunities. Here's how to use Pinterest as an educator:

Technology Trends in Travel

Advances in technology affect just about every industry today, and travel/tourism is no exception. In fact, today's travelers have new levels of expectations when it comes to technology and the role it plays in travel—and the industry is definitely paying attention.

"Travelers expect technology to not only make their lives easier while traveling, but they also expect technology to improve their overall travel experience," explained Stacey Slifka, an event solution manager at ITA Group, a West Des Moines, Iowa-based company that creates and manages events, incentives, and recognition programs worldwide.

Maximizing Your LinkedIn Profile

You may have a LinkedIn account, adding new information periodically, and utilizing this technology to make new connections. Or, you may have started a profile way back when, and by now have forgotten your username and password. You're not alone. However, your LinkedIn profile represents you, and your brand. If a potential client looks up your profile, and it hasn't been updated in two years, it doesn't reflect well on you.

Search Engine Optimization: Make the Making the Most of your Webpage

Waiting, clicking, waiting some more ... Using a company's website can be an efficient way to get what you need, or an exercise in frustration. Optimize your business's website so that it jumps to the top of a client's Google search, allows them expedient access to the information they need, and leaves them feeling satisfied that you are on top of every last detail.

Take a Mental Dump

When was the last time you took a mental dump? For me, it was Friday—and what a relief it was! You're probably thinking "TMI," right? A mental dump has nothing to do with the restroom; instead, it's how we handle the information going on in our head.

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