Destination Directory



  • Advanced Tips for Targeting Your Perfect Social Ad Audience

    What did the target audience of your last social ad look like? A lot of marketers define their audience based on broad characteristics such as age or gender. Those things are certainly important, yet they're only the tip of the iceberg.

  • B2B Marketing Databases: 5 Tips to Maximize Results

    Managing data can be a little scary—especially if you're not a statistician by trade. But if properly managed, your B2B marketing database can help you to make effective outreaches and maximize your business. Here are five steps to make the most of your B2B marketing database.

  • Effective Connections, Beyond the Latest Trends

    When Justin Osbon worked as an intern to get through college, his current job really found him more than he found it. Image Tours is a three-generation family-owned company, and Justin has become a part of the family through his years of personal growth and thirst for learning.

  • How to Analyze and Tweak Your Social Ads

    You've created engaging social ads and sent them out into the social world to work their magic. Fantastic! But wait... you're not finished yet. This next step will help tie everything together and focus your ads on your specific group travel market.

  • How To Be Social Online

    Business used to be conducted at a conference table, on the golf course or over drinks. Though this is still commonplace, more and more business is being done online.

  • How to Get the Most Mileage Out of Your Live Stream Videos

    We all know FOMO! It's the "Fear of Missing Out" and it's something that a lot of your clients, group leaders, and fans experience.

  • In Defense of Emojis

    I may be a mid-20smilliennial, but I think I jumped on the emoji bandwagon a little later than most humans my age. I'm a writer, so my gut feelings toward anything destroying the written word aren't exactly warm and fuzzy. The Oxford English Dictionary named "emoji" 2015's word of the year, and that wasn't cool.

  • Influencing the Decision Makers

    It's estimated that women make 80 to 90 percent of the decisions regarding leisure travel for their families.

  • Lessons Learned During 2017

    Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

  • Marketing your business: Dare to be different, but proceed with purpose

    Just after the first of the year, the staff at Serendipity came together for a kick off meeting of sorts to clarify our vision for 2014. We revisited our goals, brand promises, and tweaked our roles. It was my first official meeting since rejoining the company and it felt familiar yet brand new at the same time.

  • Need More Butts in Seats?

    Do you ever wonder how to get more people to come out to your consumer events?

  • Nurture Clients with E-Mail Marketing

    We don't always consider e-mail a social channel among Facebook, Twitter, Pinterest and other sites, but e-mail was the original platform that most of us engaged.

  • Social Media: Are You Posting to the Right Place?

    Maintaining your social media presence can feel like a full-time job. In fact, for some people, it is!

  • The Rest of the World Changed the Way It Advertised in 2017. Did You?

    In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad spends to continue to widen.

  • The Social Dynamic Duo

    Milk and cookies! Peanut butter and jelly! Bacon and eggs!

    These things go together so well, we can't imagine one without the other. Like two peas in a pod! They bring back fond memories, fill our tummies and make us smile.

    What does this have to do with social marketing?

  • The Story Tells the Story

    What's your story? What reasons compel your customers to do business with you? What gets them excited about doing business with you?

  • Using Your Email List to Improve Social Ad Audiences

    Which came first—the chicken or the egg? Growing your email list and social fan base are a bit like the classic chicken and egg conundrum. You really can't do one without the other! Savvy marketers know that a healthy social fan base is a wealth of potential new emails for your list. But let's take a closer look at switching things up and using your email list to grow your fan base.

  • What Makes a Good Digital Ad?

    We've all seen those ads while scrolling on the internet that pull us in and makes us want to learn more.