As the travel show season arrives, extroverts may relish the opportunity to make new connections and see old aquaintances, while introverts might be a bit apprehensive. Introverts value quiet time—it's what recharges them. Introverts value in-depth conversation, but making small talk can feel draining.
Managing data can be a little scary—especially if you're not a statistician by trade. But if properly managed, your B2B marketing database can help you to make effective outreaches and maximize your business. Here are five steps to make the most of your B2B marketing database.