Destination Directory

social media

social media

  • Do you have a great looking social presence, but not as many "super fans" as you'd like? Super fans are an elusive, yet powerful voice for your brand. Understanding these fans and how to capture their attention is a bit of a challenge. Here are three tactics to help you identify and engage with them.

  • Every business is vulnerable to crises and bad publicity—it could be something as minor as a negative review online or as major as an accident in the field that threatens your reputation. Even things out of your control, such as new policies and procedures sanctioned by the government, could harm your business.

  • "Business has only two functions—marketing and innovation."
    ―Peter Drucker

  • Business used to be conducted at a conference table, on the golf course or over drinks. Though this is still commonplace, more and more business is being done online.

  • LinkedIn has long been known as a social media hub for job hunters and recruiters, yet the platform is positioning itself as a marketing engine as well.

  • Although it was his mother who started Maxima Tours twenty-four years ago, it wasn’t until five years ago that Damon Allan joined the company and helped shape it into a solely family-owned business.

  • We don't always consider e-mail a social channel among Facebook, Twitter, Pinterest and other sites, but e-mail was the original platform that most of us engaged.

  • Milk and cookies! Peanut butter and jelly! Bacon and eggs!

    These things go together so well, we can't imagine one without the other. Like two peas in a pod! They bring back fond memories, fill our tummies and make us smile.

    What does this have to do with social marketing?