Hero Story - Business


3 Wow-Worthy Cover Images

Remember back in the day, when you spent time and money on window displays and posters?

Today, your Facebook cover images are like your storefront windows. And they are a perfect (and underutilized) tool to showcase your tours, events and festivals.



  1. Cover Image Theme

    How about changing cover images to match the themes of your social posts? Using an editorial calendar to plan your weekly themes is key to a cohesive marketing plan—and changing your cover images is another tool in your toolbox. Here's a sample editorial calendar you're welcome to try out.

  2. Cover Image Slide Show

    Slideshows are a captivating and EASY way to showcase your weekly theme or promote an upcoming tour. This new and exciting cover image option is as easy as 1, 2, 3. Here are some examples.

  3. Cover Image Video

    Did you know that you can now use a video as your cover image on Facebook? Such an amazing way to earn engagement and captivate your page visitors! Check out this example.

PRO TIP: Consider adding a new video each week to compliment your weekly theme. Create your own short video or gain permission from a supplier to use their video as your cover image.

Which update will you make first to your Facebook page cover image?


CatherineHeeg-HeadshotUpdate 1Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at and socially.


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