Catherine Heeg

Do you find your groups aren't filling as quickly as they used to? Are you interested in adding younger clientele to your groups?

Do you want to jump-start bookings for your next tour?

Do you have a great looking social presence, but not as many "super fans" as you'd like? Super fans are an elusive, yet powerful voice for your brand. Understanding these fans and how to capture their attention is a bit of a challenge. Here are three tactics to help you identify and engage with them.

Which of these statements is true?

Remember how we all learned the seven steps of the sales process at the beginning of our tourism career? Well, that's been turned upside down!

Do you shy away from cameras and being the center of attention? Or do you LOVE being right in the action?

"Business has only two functions—marketing and innovation."
―Peter Drucker

There's so much more going on with Twitter and Pinterest than re-tweets and re-pins. Using awesome free tools, you could get a closer look at how clients are connecting with your sites!

Are there truly riches in the niches? You bet!

Do you want your student travelers to walk away from their tour with lasting memories? On your next group tour, try these fun and easy tools for creating lasting memories.

You search high and low for the perfect image for your social posts—and when you finally find the right one, you save it to your hard drive so it's safe and sound.

Are you wondering if video is worth your time and effort?

We all know FOMO! It's the "Fear of Missing Out" and it's something that a lot of your clients, group leaders, and fans experience.

Picture this: Your next group tour is all put together and nearly sold out—a great accomplishment!

Do you ever wonder how to get more people to come out to your consumer events?

Are you focusing on creating engaging visual content for your clients online? Do you want to skyrocket your reach? Social ads are the answer! Let's dive into five targeting tactics to launch your next campaign.

Is it just me or do you also feel like you need a vacation immediately after returning home from a business trip or group tour?

Milk and cookies! Peanut butter and jelly! Bacon and eggs!

These things go together so well, we can't imagine one without the other. Like two peas in a pod! They bring back fond memories, fill our tummies and make us smile.

What does this have to do with social marketing?

When you sit down to write a blog post, does it suddenly feel like the blank screen is looming large and your mind has drawn a blank?

How do you plan to keep in touch with people you met at your last conference or trade show? With the conference season in full swing, it's time to strategize how to make the most of your networking and trade show time and effort. These tips and tactics will be useful after your conference to continue growing your relationships.