Catherine Heeg

Do you find your groups aren't filling as quickly as they used to? Are you interested in adding younger clientele to your groups?

Do you want to jump-start bookings for your next tour?

Do you have a great looking social presence, but not as many "super fans" as you'd like? Super fans are an elusive, yet powerful voice for your brand. Understanding these fans and how to capture their attention is a bit of a challenge. Here are three tactics to help you identify and engage with them.

Do you find there are many videos on your social feeds lately? How many of them grab your attention and are worth your time to watch? If you're producing your own videos, what's going to keep your viewers watching for more than three seconds?

What if you had a crystal ball that could tell us what was in store for the future of group travel? Our "next normal" is sure to be a big departure from our normal of the past, but the reality is this: There is no crystal ball.

Which of these statements is true?

Remember how we all learned the seven steps of the sales process at the beginning of our tourism career? Well, that's been turned upside down!

During a crisis or time of upheaval, we have a couple distinct options: We can see the mountain of work ahead of us and quickly give up. Or, we can give ourselves a swift pep-talk, mobilize our creativity and discover the opportunities that are hiding just below the surface of the chaos.

What did the target audience of your last social ad look like? A lot of marketers define their audience based on broad characteristics such as age or gender. Those things are certainly important, yet they're only the tip of the iceberg.

Do you shy away from cameras and being the center of attention? Or do you LOVE being right in the action?

Is advertising socially really worth it? Ads can be time-consuming to create and can eat away at your budget. I'll let Henry Ford field this question:

"Business has only two functions—marketing and innovation."
―Peter Drucker

There's so much more going on with Twitter and Pinterest than re-tweets and re-pins. Using awesome free tools, you could get a closer look at how clients are connecting with your sites!

Are there truly riches in the niches? You bet!

You've created engaging social ads and sent them out into the social world to work their magic. Fantastic! But wait... you're not finished yet. This next step will help tie everything together and focus your ads on your specific group travel market.

Do you want your student travelers to walk away from their tour with lasting memories? On your next group tour, try these fun and easy tools for creating lasting memories.

You search high and low for the perfect image for your social posts—and when you finally find the right one, you save it to your hard drive so it's safe and sound.

Are you wondering if video is worth your time and effort?

We all know FOMO! It's the "Fear of Missing Out" and it's something that a lot of your clients, group leaders, and fans experience.

Are you adaptable and uniquely capable of dealing with unexpected problems? Do you thrive on chaos and hurdling obstacles? As an industry, we can persevere and get ourselves and our clients through the COVID-19 crisis.