Which came first—the chicken or the egg? Growing your email list and social fan base are a bit like the classic chicken and egg conundrum. You really can't do one without the other! Savvy marketers know that a healthy social fan base is a wealth of potential new emails for your list. But let's take a closer look at switching things up and using your email list to grow your fan base.
Your brand and its identity, mission, style, culture and voice are intrinsically integrated into your business. Therefore, when your business goes through a major change (we'll get into what that could be soon), it might be time to reconsider your brand overall.
Getting your first negative review feels a bit like having an unexpected fall—it takes you by surprise, stings pretty bad and takes a hot minute for (our egos, in this case) to heal. And though garnering negative reviews of any kind are never the desired outcome, how you respond to them could steer you in a more positive direction and might even change the mind of the unhappy client in question.