Your brand and its identity, mission, style, culture and voice are intrinsically integrated into your business. Therefore, when your business goes through a major change (we'll get into what that could be soon), it might be time to reconsider your brand overall.
Getting your first negative review feels a bit like having an unexpected fall—it takes you by surprise, stings pretty bad and takes a hot minute for (our egos, in this case) to heal. And though garnering negative reviews of any kind are never the desired outcome, how you respond to them could steer you in a more positive direction and might even change the mind of the unhappy client in question.
Do you ever think about not spending more money on social ads? Maybe you don't feel like your ads are generating any interest. Well, you're not alone: 62% of small business owners say Facebook ads miss their targets. Stop wasting your time and effort creating ads that fail!
A natural part of owning a business is having employees come and go. And as uncomfortable as they may be, conducting exit interviews are vital for gaining insight into the work environment you've created and how your employees really feel about working for you.