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Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Those in the travel industry are faced with challenges unlike any that have been seen in the past. In addition to adapting to changes brought on by the current pandemic, group travel professionals are having to build a new set of skills to best serve travelers and their evolving needs.

What did the target audience of your last social ad look like? A lot of marketers define their audience based on broad characteristics such as age or gender. Those things are certainly important, yet they're only the tip of the iceberg.

Though spring is usually when "spring cleaning" occurs, that doesn't mean your inbox has to stay in hopeless disarray until the next time the tulips bloom. Not only will getting your digital mailbox organized help you when it comes time to find something you actually need, but it's also likely to lighten your overall feeling of email bombardment.

Much of my life is spent traveling. Lately, I've been home more than usual, along with most other people in the era of COVID-19.

Is advertising socially really worth it? Ads can be time-consuming to create and can eat away at your budget. I'll let Henry Ford field this question: