Creating content and sharing that content is essential in making your presence known online. It's a key part of any content strategy to regularly provide new and engaging material for your audience to consume, whether it's a blog post, video, photography or graphic.

Keeping up with social media trends can feel impossible.

What's cool? What's not? Is it a "Bones" or "No Bones" day?! If you're not sure what that means, you're not alone. However, it's in your best interest to dive in.

It's not surprising to hear that for many businesses, the pandemic was a wake-up call. The way we do things has undoubtedly needed to change to grow along with the ever-changing world around us. For many, this growth has been embraced and taken the form of a full rebrand. Should you also be doing the same? We sat down with Loren Eisenlohr, Marketing Director for Serendipity Media—publisher of Groups Today—to hear why there's perhaps no better time than now to consider making a change.

In the best of times, it's important to keep your best employees. In tough times, it's even more important. Customers are beginning to feel the results of The Great Resignation, which quite honestly, is not so great. It has resulted in longer lines, longer hold times, and slower service—basically a lower level of customer service.

So, how can you keep good employees, and keep them not only engaged with their jobs but also engaged with their customers? The best employees don't just work for a paycheck. They also work for the company and the customer. Is there a way to keep good people?

Let's be honest: If you're reading this, you are not in the same place financially that you were two years ago.

In fact, chances are, you're just beginning to start the climb back up. We can't think about our companies in the same way we did in 2019, when the world was our oyster and the sky was the limit.

That's not to say you can't be successful! But it's important to make use of the new tools, knowledge and wisdom we've gathered over the past nearly two years.