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How to Prep for the Future of Your Social Marketing

Are you adaptable and uniquely capable of dealing with unexpected problems? Do you thrive on chaos and hurdling obstacles? As an industry, we can persevere and get ourselves and our clients through the COVID-19 crisis.

Skills Travel Professionals Will Need for Recovery

Those in the travel industry are faced with challenges unlike any that have been seen in the past. In addition to adapting to changes brought on by the current pandemic, group travel professionals are having to build a new set of skills to best serve travelers and their evolving needs.

Advanced Tips for Targeting Your Perfect Social Ad Audience

What did the target audience of your last social ad look like? A lot of marketers define their audience based on broad characteristics such as age or gender. Those things are certainly important, yet they're only the tip of the iceberg.

Clean Out Your Inbox!

Though spring is usually when "spring cleaning" occurs, that doesn't mean your inbox has to stay in hopeless disarray until the next time the tulips bloom. Not only will getting your digital mailbox organized help you when it comes time to find something you actually need, but it's also likely to lighten your overall feeling of email bombardment.

Following the Shot In

Much of my life is spent traveling. Lately, I've been home more than usual, along with most other people in the era of COVID-19.

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