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Keeping up with social media trends can feel impossible.

What's cool? What's not? Is it a "Bones" or "No Bones" day?! If you're not sure what that means, you're not alone. However, it's in your best interest to dive in.

Beyond getting your daily fortune told by an adorable and squishy elderly pug named Noodle, TikTok is a goldmine for businesses and organizations looking to branch out in their social interactions with users. Everyone from nurses and teachers to zoos and influencers have taken notice—and for good reason. Storytelling is taken to a whole new level, and it can be used to your advantage.

Check out some of the reasons why you're missing out if you don't join the TikTok crowd.

1. You can reach more people now than ever before.

This includes people who may never have otherwise never come across your content or business! In late 2020, the company shared that it has approximately 100 million monthly active users—a growth of nearly 800% percent from January 2018. Consider creating a hashtag unique to your company, in addition to using those you find are popular among those you want to target.

2. There are new tools to convey your message in a fun way.

The editing tools on TikTok—along with always evolving trends—offer much to work with in terms of creating your own content and the inspiration behind it. And remember: your content doesn't need to be flawlessly executed to be popular or go viral. Sometimes it just happens! You never know. Give it a whirl and see what strategy performs best for your goals. The good news? There are always new challenges to try.

3. It's a ton of fun.

One wonderful thing that travel and TikTok have in common is that fun is at the center of it all. Here, you're free to drop all the formalities and speak to users like they were one of your own friends. Note that this doesn't mean abandoning professionalism, but rather letting our more relatable side shine. Laughter abounds on TikTok, so don't be afraid to get a little silly.

4. An opportunity to create a community and following exists.

When you're able to create engaging content—especially if it's regularly scheduled—folks will get invested in seeing your posts and will actively look forward to seeing what you have to share and will want to engage. This could be as simple as a "Travel Tip Tuesday" or "Where Are We Wednesday" or "Flying Under the Radar Friday." Consider doing one of the challenges that are based on fact sharing or myth busting to demonstrate your knowledge in a specific area and build credibility with your audience.

5. You could learn something, too.

Information flies at us at an unimaginable pace these days, but it's even more abundant on TikTok. Though it's always wise to take everything with a grain of salt and to think critically when presented with information, TikTok is a great platform for learning something new—whether it's specific to the travel industry or not.

Ultimately, showing your potential clients that you're willing to grow and evolve with the times gives you an upper hand over those who decide that treading the same waters is best. Go with the TikTok flow and see where it takes you!

Written by Sarah Suydam, Managing Editor for Groups Today.

 

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