We're all looking for ways to stay connected to the right people and build our future group business. Yet what opportunities are staring us in the face? Over my time in the travel and tourism world, I've been through deregulation, SARS, the 2020 bombings in Bali, the bird flu and of course, 9/11. Each time, our savvy industry pivoted and turned these obstacles into opportunities.
Security breaches aren't uncommon. Remember when more than 530 million Facebook users' personal data was lifted in a breach sometime during 2019 and subsequently made available in a public database? Instances like this demonstrate how vital it is to be prepared in the case that your information becomes compromised—and even if it hasn't.
Have you ever heard the term "stick to your knitting?" It means "to continue to do something that you are experienced at and not try to do something which you know very little about," according to Collins Dictionary.
No one came out of 2020 doing things exactly the same as when the year began, and group travel professionals are no exception.
What if you had a crystal ball that could tell us what was in store for the future of group travel? Our "next normal" is sure to be a big departure from our normal of the past, but the reality is this: There is no crystal ball.
