Destination Directory

Sally Davis Berry

Sally Davis Berry

  • 2021 Trends: QR Codes (Again)

    About seven years ago, QR codes seemed like the newest and coolest technology. Take a picture and your phone would take you to a website (which was kind of boring) or a video (better). DMOs (Destination Marketing Organizations) thought this would be great to use since more people were using smartphones.

  • Back to Basics

    Have you ever heard the term "stick to your knitting?" It means "to continue to do something that you are experienced at and not try to do something which you know very little about," according to Collins Dictionary.

  • Break the Tourism Code

    Every industry has an alphabet soup of acronyms and tourism isn't any different.

  • Changing Times Call for Changing Strategies

    If I wrote this yesterday, my suggestions might have been different. If I were to send this out tomorrow, we might be dealing with another set of challenges. But based on our world today, we are not helpless.

  • Enter the Mystery Tour

    We would all like to think that our destination is the most amazing place and that there are so many cool things to do that tour operators should want to send groups there.

  • Marketing in a Post-COVID World: Considerations for the Path Ahead

    No one came out of 2020 doing things exactly the same as when the year began, and group travel professionals are no exception.

  • Tenacity as Viewed from My Backyard: Never Give Up

    It started strangely one day this spring. I started seeing caterpillars appear on my brick sidewalk and crawling up the wall of my house as I sat on the patio and drank my morning coffee. So many things were changing in our world that sitting outside and looking up at my trees and listening to birds seemed to be the best antidote.

  • The Future of Networking

    With millions of people losing their jobs and in-person events disappearing for over a year, COVID-19 has forever changed the way we make connections.

  • The Riches Are in the Niches

    One of the statements I dread hearing when a tourism attraction describes itself is:

    "We have something for everyone."

  • Who You Know Is How You Grow

    If you have been a reader of my blog for a while, you know that I often speak about collaboration and partnering. The tourism industry is unique in that we often partner with competitors to bring business in. There is even a term for it: Co-opetition. But your success is directly related to how many people you know in the industry. I was named a "Top Networker and Connector in the Tourism Industry" (Thanks TourOperator.com!) so I thought I would share some strategies and resources with you so you can leverage and grow your network.

  • Working with Interns: 9 Tips for a Great Experience

    Spring and summer bring the high school and college students out looking for summer internships—either as a way to make money or a way to fulfill a college credit requirement.

  • Your Signature Line Can Be Your Business Ambassador

    One of the things I love most about the tourism industry is that it's not just made up of huge corporations. Sure, people travel the world to see tourist attractions like the Eiffel Tower or the Great Wall of China. But those of us in the industry know the real truth—this industry is mostly made up of small businesses. In fact, over 90% of tourism businesses are considered small businesses by the SBA definition.