Marketing Tips

Are there truly riches in the niches? You bet!

Do you ever wish your videos looked a bit more polished? Do you wish your fans would share and comment more often on your videos? Why even bother with video now in these crazy times? Here's why:

Sometimes the smallest interactions or little things going right can turn a mediocre day into a fantastic one.

Have you noticed how we as a society now use social media to fill the little gaps in our days? Scrolling through Facebook while waiting at the airport departure gate. Or liking a quick Instagram video when you're the first to arrive at a restaurant and aren't sure what to do with yourself while you wait for the rest of your party to arrive. Well, this is exactly what your group travelers and group leaders are doing, too!

We're all looking for ways to stay connected to the right people and build our future group business. Yet what opportunities are staring us in the face? Over my time in the travel and tourism world, I've been through deregulation, SARS, the 2020 bombings in Bali, the bird flu and of course, 9/11. Each time, our savvy industry pivoted and turned these obstacles into opportunities.