Many years ago, a friend shared some advice with me: It doesn't cost much more to enjoy a first-class experience.
Included in the many things that have changed drastically over the last few years are the rising costs of almost anything you can think of. Inflation and a higher cost of goods and services—combined with the battle to attract and retain top talent—have left businesses everywhere feeling the strain.
You may have heard the term "SEO" being thrown around in relation to marketing. But perhaps you're unsure on exactly what it is or how important it is for your business. Keep reading as we explore the basics and what you need to know to get started in understanding the world of SEO.