Hero Story - Business


Five Lessons on How to Personalize the Customer Experience

I love to receive great examples of outstanding customer service. I'm always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. What I share with you today is a great example of personalized and proactive communication. While I provide the lessons, the example comes from one of our subscribers, Dawn Mushill, who shared a letter that BarkBox wrote to one of its customers.

Stretch Your Content with These Three Tips

Creating content and sharing that content is essential in making your presence known online. It's a key part of any content strategy to regularly provide new and engaging material for your audience to consume, whether it's a blog post, video, photography or graphic.

Top 5 Reasons Why You Should Be on TikTok

Keeping up with social media trends can feel impossible.

What's cool? What's not? Is it a "Bones" or "No Bones" day?! If you're not sure what that means, you're not alone. However, it's in your best interest to dive in.

Are You Meeting the Moment? Why a Rebrand Should Be Top of Mind.

It's not surprising to hear that for many businesses, the pandemic was a wake-up call. The way we do things has undoubtedly needed to change to grow along with the ever-changing world around us. For many, this growth has been embraced and taken the form of a full rebrand. Should you also be doing the same? We sat down with Loren Eisenlohr, Marketing Director for Serendipity Media—publisher of Groups Today—to hear why there's perhaps no better time than now to consider making a change.

The Three N's of Employee Fulfillment

In the best of times, it's important to keep your best employees. In tough times, it's even more important. Customers are beginning to feel the results of The Great Resignation, which quite honestly, is not so great. It has resulted in longer lines, longer hold times, and slower service—basically a lower level of customer service.

So, how can you keep good employees, and keep them not only engaged with their jobs but also engaged with their customers? The best employees don't just work for a paycheck. They also work for the company and the customer. Is there a way to keep good people?

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