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Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

A natural part of owning a business is having employees come and go. And as uncomfortable as they may be, conducting exit interviews are vital for gaining insight into the work environment you've created and how your employees really feel about working for you.

Are you having trouble retaining engaged subscribers or struggling to get subscribers to open your emails?

I love seeing visible signs of a customer- and employee-focused culture.

What's your favorite reason not to blog? Mine is time restrictions! But we can all get pretty creative when it comes to things we'd rather not do. In the spirit of avoiding our blogs or hating to write, I've created three top-notch reasons why blogging really isn't worth it.

Learning something new is exciting, but it can also be a daunting task when you take into consideration all the new terminology you have to learn to make heads or tails of the marketing reports you're looking at. To help in your fluency, we've defined five email marketing terms every marketer should know. With the help of this blog, you'll be able to approach email marketing reports and customer data with more confidence.