While most of us have started down the social marketing road, the next step is to get really good at what we do. Sharpening the saw will help us stay relevant—and get as far along the road as we can.
Well, you've definitely noticed people walking around, glued to their mobile devices. And they aren't just calling or texting people: They're shooting off e-mails, scrolling through social media accounts, and even doing some research on the web—maybe looking for their next travel bucket list item.
Tick, tock! Saving time has become the mantra of the busiest and most successful people in tourism.
While social and traditional marketing take time and talent, let's think about ways to save time, yet create shareable content that engages your unique clients.
Have you heard of "Summer Slide?" You probably have if you're a parent—and you most definitely have if you're close with someone who works in education. "Summer Slide" refers to the tendency for students to lose some of the achievement gains they made during the previous school year.
