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Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Content marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.

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A goal for any group leader is to keep participants satisfied and engaged.

Success depends on many variables, including how a group's itinerary is developed, planned, executed, and presented.

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Have you noticed that visits to your website have dropped off recently?

If you haven't made changes to keep your site Google-friendly, you may have to make some adjustments to guarantee your spot in clients' Search results from their mobile device.

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What's the best way for a travel agent to effectively sell a resort or cruise? A "familiarization" trip—aka FAM—allows travel professionals to "feel" the resort and destination, and recommend them to clients.

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What is content marketing? Why is it important? How do I do it?

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