Destination Directory

Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Many women aren’t comfortable dealing with negotiations, even when something they really want (and deserve!) is on the line. Vickie Milazzo shares nine tips to help you stop underpricing yourself and start getting paid what you’re worth. If you’re ready to stop sitting back and start negotiating like you mean it, read on for nine of Milazzo’s tried-and-true tips.

Read more ...

Common courtesy isn’t always common, and may differ by location. Encourage travelers to learn about customs and etiquette. (Even better, offer a basic travel etiquette manual.) Here are some etiquette odds and ends.

Read more ...

For a while, Facebook seemed like the place to be, in terms of marketing your business. That may no longer be the case. According to Elan Dekel, a contributor at Forbes magazine, his numbers didn’t add up to a good advertising strategy. After building up over 6,000 “likes,” and paying Facebook between $0.27 and $0.57 per “like,” he found that the new posts he put up on a business page were only being seen by one to five percent of those who had “liked” his page.

Read more ...

We’re coming off a few months of trade shows in the group travel industry. From ABA to NTA to Go West I’m sure all you want to do is crawl into bed and sleep for about a week. But to ensure you get the best return on investment from your show, the hard work has just begun. While you likely chose to participate in a given show for many reasons—to boost awareness, enhance your brand, and bolster key partnerships—ultimately you are responsible for driving revenue and maximizing ROI from the show. And your lead follow-up process is key to maximizing show ROI.

Read more ...

Social Media for your destination, attraction, or business could be a major player in your marketing strategy. It’s a great place to share updates about your destination, trending articles about your industry, and photos, and to engage prospective and past customers. However, for fear of appearing unprofessional, read about the seven DOs and DON'Ts for Small Businesses on social media.

Read more ...