Tick, tock! Saving time has become the mantra of the busiest and most successful people in tourism.

While social and traditional marketing take time and talent, let's think about ways to save time, yet create shareable content that engages your unique clients.

Have you heard of "Summer Slide?" You probably have if you're a parent—and you most definitely have if you're close with someone who works in education. "Summer Slide" refers to the tendency for students to lose some of the achievement gains they made during the previous school year.

Do you hate to write, but know you need to blog?

Social media is no longer just about building communities and interacting—it's emerged as a core business strategy and critical channel for acquiring customers. Social media trends are continuously evolving, however, and what worked last year might not work today. Are you looking to engage your audience, improve your customer service and sell your product? Consider these five trends that have been sweeping 2017.

Souvenirs should look cool, reflect the culture of the destination and serve a greater purpose than that of a paperweight. It also helps when they don't cost too much. Some items, however, cost more than what's coming out of your wallet. Some souvenirs are unethical—even illegal—and can be costly to a destination's people, animals and environment.