As a business owner or manager, you don't always have the resources to match bigger, more established companies. However, that doesn't mean you can't achieve big things. Instead, you've got to be nimble and make the most of the resources you do have.
Communication seems simple—until you realize it sometimes isn't. Perhaps you feel like your messaging is coming across in an engaging and concise way ... but do your potential clients feel the same way? Getting the conversation going is the first step, but being intentional in your follow up is what can really elevate your messaging and close the sale.
