Featured

Opening the Door to a New Group Destination or Attraction

Group travel professionals understandably have an eye for what works for groups, including untapped potential in a destination or attraction. But beyond recognizing a spot would be perfect for group inclusion in your offerings, how do you bring that untapped potential to fruition? 

managing group travel dynamics

Handling Group Dynamics and Ensuring Cohesion

Outside of seeing the sights and checking items off bucket lists, group travel inherently brings people together. It exposes travelers to not only new experiences, but also new conversations, connections and friends. And much like coordinating a big social gathering, group travel professionals are often focused on the logistics and "meat" of an itinerary—along with the hope that their group enjoys each other's company and gets along.

consumer journey

Take a Ride on the Consumer Journey

Before streaming platforms overtook television channels and smartphones were in everyone’s pockets, marketing may have seemed simpler. If you wanted to market to a geographical location, you might have booked an ad on the local radio station, or put up a billboard on the busiest highway of the region. Each advertisement took the customer on a straightforward journey—from prospect, through the funnel, and out the other side as consumer. Now, with so many ways to catch a prospect's eye, things are a little more complicated.

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