Travel is far from dead.
Though it may not yet be on the scale we're used to, groups across the country are traveling safely and successfully. Like fresh buds emerging through the snow, these trips remind us a new season is on the horizon.
Though it might not be exactly what it sounds like, revenge travel is describing a very real anticipated trend in the leisure travel realm: travelers are going to be embarking on extra trips or splurging on amenities post-pandemic due to the feeling of being deprived of travel (as we knew it) for over a year.
As vaccination efforts grow more widespread, an increasing number of travelers have adventure on the brain. One traveler demographic not to sleep on? Millennials. Learn how to cruise industry might actually be the renewed focus of this experience-driven generation in a post-pandemic world.
There's cause for optimism these days and it's not simply because the weather is getting nicer by the day. The latest Longwoods International tracking study of American travelers is out now, and there's good news to share: 81% of travelers plan to travel in the next six months, an increase of 16 percentage points since mid-January and the highest level since the beginning of the pandemic last March.
The future of travel must be inclusive and welcoming to all. To ensure this endeavor is a reality, an increasing number of CVBs and DMOs are taking charge to help educate the industry on the diversity specific to their destinations.