At this time in my career, I am lucky to say that I've had the opportunity to travel around the world to promote live theatre in New York. When I first started promoting Broadway to the international travel market, I was tagging along with my bosses to places such as London and Berlin. For the most part these were pretty "easy" markets to work with--there was not typically a language barrier, the people were familiar with the products, and I had seasoned professionals with decades of international travel experience to guide me.
I was attending a conference about four years ago and it was the last day of the conference in the middle of "after lunch" appointments. In between appointments, I was talking with a friend, discussing the conference—the highs and lows, and everything in between.
Every year, Destination DC hosts a feel-good event called "DC Loves Buses" day. This is a day where the tourism industry in Washington, D.C., comes together to thank tour bus drivers for all they do to bring group business into the city. The drivers are surprised with goodie bags and lunch, provided by our industry partners.