Destination Directory

Kasie Smith

Kasie Smith

  • Content marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.

  • Executives and employees agree: Company culture is integral to building—and maintaining—a successful business.

  • Excel!'Tis the season to be working on New Year's resolutions, right? Most people find it easy to set a New Year's resolution—yet the tough part is following through with what you pick. It's easy to set the bar high, but what if you only had one resolution to hit? Would it be easier to achieve?

  • How much time do you really spend thinking about your elevator speech? Do you have one, or more than one? How much thought have you put into it?

  • The older I get, the more difficult it is to fill out new hire paperwork. Of course, we ask for their birthday and more often we hire people who were born after I graduated from high school. Oh, yes! That makes me feel old. Tapping into the potential they can bring to your business is invaluable, however, and we must get used to it.

  • For as long as I can remember, my mornings started with Matt Lauer on the screen. One morning, when my boys were young, one looked at the screen and thought Matt was my husband. (They have the same haircut. We giggled for days over that one.) For years, Matt was a staple in our home, bringing us news and events.