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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

I was attending a conference about four years ago and it was the last day of the conference in the middle of "after lunch" appointments. In between appointments, I was talking with a friend, discussing the conference—the highs and lows, and everything in between.

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Every year, Destination DC hosts a feel-good event called "DC Loves Buses" day. This is a day where the tourism industry in Washington, D.C., comes together to thank tour bus drivers for all they do to bring group business into the city. The drivers are surprised with goodie bags and lunch, provided by our industry partners.

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This personal story from Ragan Myers, one of Group Today's Top 10 Next Gens in Group Travel, is a perfect example of how tour planners need to be flexible and creative when things don't go as intended.

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Oh, the Places You’ll Go! As America just finished celebrating Dr. Seuss’s birthday, it got me thinking to back to when I was a kid: I‘m not sure if I appreciated the wisdom of Dr. Seuss (aka Theodor Geisel) as much as I do as an adult. His books always entertained me, but I didn’t realize that a majority of life’s lessons could be found on their pages.

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You have ten seconds to capture your prospect’s attention over the phone—so don’t waste critical time. This is especially critical when leaving your prospect a voicemail.

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