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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

Oh, the Places You’ll Go! As America just finished celebrating Dr. Seuss’s birthday, it got me thinking to back to when I was a kid: I‘m not sure if I appreciated the wisdom of Dr. Seuss (aka Theodor Geisel) as much as I do as an adult. His books always entertained me, but I didn’t realize that a majority of life’s lessons could be found on their pages.

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You have ten seconds to capture your prospect’s attention over the phone—so don’t waste critical time. This is especially critical when leaving your prospect a voicemail.

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After five years working behind the scenes in the group travel industry, I finally got to step onto the stage—literally—and attend my first trade show.

Hello, Toledo and the Heartland Travel Showcase!

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What’s a gal to do when it’s too cold to want to do much of anything? Head to Canada’s capital, of course!

I haven’t really been a “winter person” since I—like our frigid West Michigan temperatures—was in the single digits. I enjoy winter’s beauty, but piles of icy plow, impassable streets, and other nuisances combine to make the season less than desirable. Still, a recent trip to Ottawa, Ontario, and the Outaouais region helped me regain my winter spirits. ‘Though every bit as chilly there as it was at home, the hospitality was warm and gracious.

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It's no surprise to any group travel sales person that niche markets offer unique opportunities to grow your overall group sales. However, are you really tapping into all the markets that are available?

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