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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

Just after the first of the year, the staff at Serendipity came together for a kick off meeting of sorts to clarify our vision for 2014. We revisited our goals, brand promises, and tweaked our roles. It was my first official meeting since rejoining the company and it felt familiar yet brand new at the same time.

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I’m still on a high from what I’ve learned at the Niche Media Conference and am personally putting those lessons into practice. In addition, I’m breaking down the lessons to share with our team to improve our overall sales effectiveness and, ultimately, be better service providers to our clients. 

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 Most of us register for a trade show, like ABANTA, OMCA, and other state travel trade shows, to generate new business opportunities that translate into overall sales revenue. During the show, you work the floor, visit with current clientele, and meet new prospects. But what happens after the show?

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(aka Dealing with What Mother Nature Brings) Right now, the Midwest is in the heart of the winter season. The Midwest in winter is able to vacillate wildly between, calm, mild, interesting, and treacherous—easily in a single day.

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Lets face it, we all know the old cliché: “When you assume, you make an ass of you and me.” It’s natural to assume we know what our clients are looking for, but taking the time to really ask with the intent to understand is something of critical importance.

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