You've created engaging social ads and sent them out into the social world to work their magic. Fantastic! But wait ... you're not finished yet. This next step will help tie everything together and focus your ads on your specific group travel market.
Stop comparing yourself to the competition.
Those in the travel industry are faced with challenges unlike any that have been seen in the past. In addition to adapting to changes brought on by the current pandemic, group travel professionals are having to build a new set of skills to best serve travelers and their evolving needs.
Are you adaptable and uniquely capable of dealing with unexpected problems? Do you thrive on chaos and hurdling obstacles? As an industry, we can persevere and get ourselves and our clients through the COVID-19 crisis.
What did the target audience of your last social ad look like? A lot of marketers define their audience based on broad characteristics such as age or gender. Those things are certainly important, yet they're only the tip of the iceberg.