For many business professionals, creating a holiday card that is seasonably significant, is politically correct, aligns with corporate brand standards, and is professional and personable could make the most cheerful cherub feel like her heart is two sizes too small. While some of us may argue that the whole holiday card rigmarole isn't worth the hassle, many of your clients and customers really do appreciate the special thought.
When I was little, around 5 years old, I came up to New York City for the first time from Asheville, North Carolina, with my family. We were visiting my godfather, who worked at the Crown Plaza Hotel in Times Square. Lucky for us, the Macy's Thanksgiving Day Parade route passed by his job, and I was granted a special seat right by the window overlooking all the action. I still remember the feeling of my little nose pressed up against the glass when the giant Snoopy floated by, and thinking "this city is magic."
The Department of Transportation reports that on any given day, approximately 1.95 million Americans take flight—and that doesn't include travelers hitting the roads. While some people might believe the world will stop after the results of the presidential election are in, it certainly doesn't stop for Election Day. Like any given Tuesday, travelers will travel.
In our industry, we're always "on the move"—to promote our business name and to bring awareness so we have new and returning clients in the pipelines. In this ever-changing time, it's important to be part of the new social media trends and remain fresh. How do you do this? What do you do to keep your marketing cutting-edge?