The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.
If you're a group travel supplier, you should remember that you have so many niche markets to consider getting involved with. There’s military, religious, social, fraternal, multigenerational, sports, and reunions, just to name a few. It’s natural to want to try any and all of these to grow your market—but it’s important to know the viability and the true definition of the market.
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