Remember back in the day, when you spent time and money on window displays and posters?
Remember when it was easy enough to snap a photo on a FAM trip and use it in your next newsletter?
Jeff Bezos, the CEO of Amazon, once said, "The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."
This is a popular season for conventions, conferences and trade shows.
Listening isn't the same as hearing. Think about a commercial for a product you have no interest in; it's easy to tune that information out, isn't it?