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Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Americans aren't taking vacation like they used to.

For decades, Americans took an average of 20.3 days of vacation each year; those numbers fell in 2000, to an average of 16.2. The good news? Vacation is on the upswing, with an average of 16.8 days used in 2016

We get it. Men can almost always throw pants and a few shirts in a suitcase and call it good. For women, things get a bit more complicated. Groups Today Media Consultant Monica Schafer is always looking fly on the trade show floor and has packing down to a science. Here are a few of her philosophies and tips to help you pack smart for the trade show season.

Fashion magazines are brimming with the latest plaid coats and booties. New apps and ad formats emerge seemingly every day. In social marketing—like fashion—it can be hard to keep on top of what's best, here and now!

 

Today's red-carpet stunners are ...

Are you focusing on creating engaging visual content for your clients online? Do you want to skyrocket your reach? Social ads are the answer! Let's dive into five targeting tactics to launch your next campaign.

We present dozens of webinars throughout the year. They're well attended and, thankfully, very well received.

When possible, and time will allow, I request questions ahead of time from the attendees so we can answer what's on their minds. At one of our more recent webinars, the question below was asked and answered. It was so timely and relevant I wanted to share it so you can have the information as well—and share it.

Recent Blogs

Imagine the World as One: 'Come From Away’ is Valuable for All Groups

Come From Away is the remarkable true story of 7,000 stranded passengers after the September 11 attacks, and the small town of Gander, Newfoundland, that welcomed them. Cultures clashed. Nerves ran high. Yet uneasiness turned into trust—and gratitude turned into enduring friendships.

Matt Lauer Had to Go. Here's Why.

For as long as I can remember, my mornings started with Matt Lauer on the screen. One morning, when my boys were young, one looked at the screen and thought Matt was my husband. (They have the same haircut. We giggled for days over that one.) For years, Matt was a staple in our home, bringing us news and events.

Your Guide to Snapping the Best Shot in Banff National Park

Whether you're an amateur photographer or just looking for tips on capturing the best of Banff and Lake Louise, there are plenty of subjects to choose from. Here are some tips on our more famous natural attraction: wildlife photography.