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Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Want to reach new audiences in new ways, and connect with them instantly? Go live! Live streaming allows you to interact with clients (and potential clients) in real time. There are plenty of sites—Facebook Live, Periscope and YouNow, to name a few. If you're planning on incorporating live streaming into your social media marketing strategies, consider the following tips:

Imagine if one glance showed you exactly what was planned for your social posts, newsletters, video, flyers, blogs, web campaigns and sales missions.

And 2017 is here! The new year is a great time to set new goals and vow to banish bad old habits.

Psst! Want new social fans that LOVE you? Cross-promoting is a powerful way to draw your fans from one of your social sites to another.

There are plenty of travel resources online, and plenty of travel apps to download. Many CVBs and DMOs offer their own smartphone and tablet apps that serve as comprehensive guides to their destinations, or as guides that focus on specific themes for which their destination is known. When you can research information about a destination before the trip begins, how do you know if an app will enhance your group's experience? When it comes to mobile apps, the information isn't about what to do—it's about what to do next. 

Recent Blogs

5 Tips to Make Networking Less Scary and More Successful

I am an extrovert. I like meeting new people and often make a point to do so while traveling, while out to dinner or even in the elevator. Meeting and talking with new people is, honestly, a favorite thing of mine. So gearing up for my first formal networking event, I put on my new black pumps and suit dress, made up my hair and makeup, and felt ready.

Build Your Capsule Wardrobe

Maybe you're traveling and don't know what to pack. Maybe you're headed into the office, and don't know what to wear. Either way, having it all in your wardrobe doesn't require owning it all.

Are U.S. Airlines Improving Operational Reliability?

Delayed flights, cancellations, lost baggage ... While air travel is notorious for unpredictability, United States airlines canceled fewer flights and lost fewer bags in November 2016 than in any month in more than two decades.