Destination Directory

Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Business used to be conducted at a conference table, on the golf course or over drinks. Though this is still commonplace, more and more business is being done online.

"FAM trips are not a personal vacation," notes Lorene Romero, founder of Sharp Tongued Consulting. Suppliers invest huge amounts of money, time and work into educating travel professionals on their destinations through FAM trips—and they are excellent opportunities to build itineraries and help sell tours.

We've all seen it happen. A co-worker comes into work storming angry; mouth turned down in a frown; walks through the office without saying hello to anyone; sits down at his desk and starts barking orders to his co-workers; doesn't come out of his office; and when his phone rings he picks it up and bellows out: "Yea?"

The # (pound) sign took on a new meaning 10 years ago when designer Chris Messina first tweeted it as a hashtag character, asking his followers how they felt about "using # (pound) for groups." Ever since, hashtags have been used to connect individuals and groups into broader conversations on popular topics and world events.

As group travel planners, it's our job to empower our group leaders, allowing them to be the star of the show. We do this by working quietly behind the scenes, dotting every "i" and crossing every "t," so their group travel experience will come across as flawless to their tribe of followers.

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.