Destination Directory

Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

There's no doubt the wellness travel market is healthy: According to the Global Wellness Institute, wellness tourism is a $563 billion industry. Wellness travel trends are constantly on the mend, however, to adapt to the changing wellness industry.

Do you find your social ads aren't gaining you the same exposure they did a couple of months ago?

If you've done your fair share of targeted posts online and have a solid grasp of your ad audiences and ad creation, and are measuring your success, it's time to break into different styles of social advertising.

The Transportation Security Administration (TSA) has recently updated its policies regarding transgender passengers, yet travelers continue to voice concerns—especially given a shift toward a more aggressive and uniform policy on pat-downs at airport checkpoints.

Sneezing, headaches, stuffed noses, running noses ... Common colds are the worst. And truthfully, there's nothing really "common" about them. According to John Hopkins Medicine, colds are the result of more than 200 different viruses.

There ... and then gone.

That's the idea behind Snapchat, the image messaging and multimedia mobile app. The app's logo is a ghost—appropriately so, because the content (aka: the snap) disappears once it's viewed. Bronwyn White, strategist and co-founder of MyTravelResearch.com, notes there's no true engagement on Snapchat compared to other social media platforms, as there's no continuous stream of content on display, such as liking or commenting.

Recent Blogs

4 Ways to Dive Deep in Group Travel

Time to dive deep into group travel.

Literally.

13 Things That Can Go Wrong on Group Tours

Anything that can go wrong on a group tour hopefully won't, but probably will ... at least once during your career.

Wine Tasting Code Words

My wife is one of the most polite people you could ever meet. Whether this is due to her upbringing, an aspect of her demeanor, or just her go-to behavior, she is polite to a fault. This materializes itself in often unexpected places: She lets the neighborhood kids have first go at the biggest, ripest blackberries that grow on our fence; she feels compelled to listen to the full pitch when eating the food samples at our local price club; she turns shades of blush if anyone in our party offers criticism of a winery's offerings in front of the person pouring. After all, if you don't have something nice to say ...