As a result of a weakened tourism relationship between the United States and Canada, the Beyond Borders Tourism Coalition (BBTC) recently released a call for once again strengthening that relationship, as tourism professionals and destinations feel the brunt of this downturn.
The U.S. Travel Association has announced a new partnership with The Great American Road Trip, a nationwide storytelling initiative celebrating the people, places and innovations that shape the United States.
Nearly 9 out of 10 tour operators expect sales growth next year; confidence remains high as travelers prioritize value, experience, and safety.
The International Inbound Travel Association (IITA), representing the U.S. inbound travel trade, recently expressed serious concerns about the Department of the Interior’s newly announced international visitor/nonresident surcharge for entry to 11 major U.S. national parks, scheduled to take effect January 1, 2026.
