Destination Directory

News

The latest group travel industry trends and topics are found in the News section of Groups Today. From travel safety to regulatory updates, we offer the latest news on everything group travel professionals need to be in the know.

What are your clients looking for? Sojern recently released its report, Sojern's Global Travel Insights: Issue 1, 2017, which analyzes travel behavior across the globe that could offer insight to help you drive bookings and build brands this year. Search and booking data, split into short-haul and long-haul flights, through April this year show the following search trends for North America outbound travel.

Both San Francisco Travel and Visit California are reinforcing their welcoming nature in response to actions by the new administration—including a now-suspended second Executive Order on Immigration—that have created negative reactions in key international markets that could impact the tourism industry in the city and state.

All signs are pointing to an epic whitewater rafting adventure this year. According to Western River Expeditions, the prospects are excellent for a robust whitewater runoff season for major rafting rivers in the West.

Looking for a good reason to wave some banners and pump your fist in the air? Last year, 450 organizations across the United States saluted travel and tourism during National Travel and Tourism Week. This year, you could join their ranks on Travel Rally Day.

VIA Airlines is expanding its route and adding a new partnership with Branson Airport (BKG). Discount flights from Branson to Austin, Chicago, Dallas, Denver and Houston begin May 25 – September 5, 2017, and are on sale now.

Recent Blogs

This Wouldn't Look Better as a Lake

"Wouldn't this look better as a lake?"

I was staring out into Yosemite Valley. Half Dome and El Capitan loomed in the distance—two natural landmarks accomplishing what I thought impossible: Make the giant sequoias gathered below look small.

"What?" I turned to the man standing next to me.

"A joke," he said. "Someone once thought this valley would make a great lake."

Get Your Kicks on ... Route 50?

Route 66 sure gets a lot of hype, but have you sent groups along U.S. Route 50 lately? Probably not. In July 1986, Life magazine dubbed the Nevada portion, "The Loneliest Road in America." And yet, from rural mountain ranges to desolate deserts and miles upon miles of rich farmland, Route 50 stretches across 3,073 miles from Ocean City, Maryland to Sacramento, California. It spans 12 states and links four state capitals—offering the most complete cross-sectional journey along the United States midriff.

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.