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Groups Today is the #1 source for everything group travel. The magazine and online community are informative resources providing focused, insightful content for the group travel professional. Its vision is to be the only publication servicing all the needs of travel planners and be THE community for group travel professionals.

Groups Today is a travel planning tool for travel planners, but it's so much more than that. Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. 

From marketing best practices to the latest industry trends and from business management tips to insightful destination news, Groups Today gives readers authentic, balanced content they can't find anywhere else. 

Because of our unique dual approach to content, Groups Today is a magazine that readers read cover-to-cover. 

Groups Today is published by Serendipity Media. To learn more about Serendipity Media, please click here.

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Recent Blogs

Tale of a New Tourism Town

Could any small town in the world fathom receiving 1 million visitors in 40 days? It is not a dream, but a reality for Danzhai Wanda Town in China.

The Brain, Heart and Courage of ‘Wicked’

Since its premier in 2003, Wicked has garnered worldwide attention and accolades for its storyline, music, set and costume design.

"It's a great show. The music is fun. It's got a lot of spectacle. So many of us grew up watching The Wizard of Oz, and Wicked is very clever. People enjoy watching a take on a story they thought they knew so well," said Susan Sampliner, Company Manager of Wicked.

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.