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Groups Today is the #1 source for everything group travel. The magazine and online community are informative resources providing focused, insightful content for the group travel professional. Its vision is to be the only publication servicing all the needs of travel planners and be THE community for group travel professionals.

Groups Today is a travel planning tool for travel planners, but it's so much more than that. Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. 

From marketing best practices to the latest industry trends and from business management tips to insightful destination news, Groups Today gives readers authentic, balanced content they can't find anywhere else. 

Because of our unique dual approach to content, Groups Today is a magazine that readers read cover-to-cover. 

Groups Today is published by Serendipity Media. To learn more about Serendipity Media, please click here.

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Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.