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Groups Today is the #1 source for everything group travel. The magazine and online community are informative resources providing focused, insightful content for the group travel professional. Its vision is to be the only publication servicing all the needs of travel planners and be THE community for group travel professionals.

Groups Today is a travel planning tool for travel planners, but it's so much more than that. Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. 

From marketing best practices to the latest industry trends and from business management tips to insightful destination news, Groups Today gives readers authentic, balanced content they can't find anywhere else. 

Because of our unique dual approach to content, Groups Today is a magazine that readers read cover-to-cover. 

Groups Today is published by Serendipity Media. To learn more about Serendipity Media, please click here.

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Recent Blogs

Lessons Learned During 2017

Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

Tour Planner Versus the Internet: Why (and How) the Travel Planner Will Win

We are in the midst of a digital transformation. More and more, travelers use the Internet to find travel inspiration and information. They can easily book flights and hotels—now more than ever, thanks to Google. There are apps to hail transportation, book table reservations and more.

10 Key Travel Moments from 2017

Each new year brings an air of hope. When the Trump administration instated the first travel ban in January, however, it looked like 2017 was off to a turbulent start for the travel industry. This year definitely had its rough patches, yet there were good things, too.

With each setback, the travel industry rallied together and proved that the industry isn't just an industry—but a community determined to change the world through remarkable destinations and extraordinary experiences.