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Groups Today is the #1 source for everything group travel. The magazine and online community are informative resources providing focused, insightful content for the group travel professional. Its vision is to be the only publication servicing all the needs of travel planners and be THE community for group travel professionals.

Groups Today is a travel planning tool for travel planners, but it's so much more than that. Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. 

From marketing best practices to the latest industry trends and from business management tips to insightful destination news, Groups Today gives readers authentic, balanced content they can't find anywhere else. 

Because of our unique dual approach to content, Groups Today is a magazine that readers read cover-to-cover. 

Groups Today is published by Serendipity Media. To learn more about Serendipity Media, please click here.

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Recent Blogs

This Wouldn't Look Better as a Lake

"Wouldn't this look better as a lake?"

I was staring out into Yosemite Valley. Half Dome and El Capitan loomed in the distance—two natural landmarks accomplishing what I thought impossible: Make the giant sequoias gathered below look small.

"What?" I turned to the man standing next to me.

"A joke," he said. "Someone once thought this valley would make a great lake."

Get Your Kicks on ... Route 50?

Route 66 sure gets a lot of hype, but have you sent groups along U.S. Route 50 lately? Probably not. In July 1986, Life magazine dubbed the Nevada portion, "The Loneliest Road in America." And yet, from rural mountain ranges to desolate deserts and miles upon miles of rich farmland, Route 50 stretches across 3,073 miles from Ocean City, Maryland to Sacramento, California. It spans 12 states and links four state capitals—offering the most complete cross-sectional journey along the United States midriff.

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.