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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

As it turns out, there's not enough testosterone on the golf course. Or in pools with swim-up bars, on lounge chairs under the shade of palm trees, and in fishin' boats on serene lakes. Travel is one of the best ways for men to build meaningful relationships with their friends, but the eminent "guy getaways" and "brocations" are taking a turn toward adrenaline-fueled activities.

Time to dive deep into group travel.

Literally.

Anything that can go wrong on a group tour hopefully won't, but probably will ... at least once during your career.

My wife is one of the most polite people you could ever meet. Whether this is due to her upbringing, an aspect of her demeanor, or just her go-to behavior, she is polite to a fault. This materializes itself in often unexpected places: She lets the neighborhood kids have first go at the biggest, ripest blackberries that grow on our fence; she feels compelled to listen to the full pitch when eating the food samples at our local price club; she turns shades of blush if anyone in our party offers criticism of a winery's offerings in front of the person pouring. After all, if you don't have something nice to say ...

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Recent Blogs

Boys Just Wanna Have Fun

As it turns out, there's not enough testosterone on the golf course. Or in pools with swim-up bars, on lounge chairs under the shade of palm trees, and in fishin' boats on serene lakes. Travel is one of the best ways for men to build meaningful relationships with their friends, but the eminent "guy getaways" and "brocations" are taking a turn toward adrenaline-fueled activities.

4 Ways to Dive Deep in Group Travel

Time to dive deep into group travel.

Literally.

13 Things That Can Go Wrong on Group Tours

Anything that can go wrong on a group tour hopefully won't, but probably will ... at least once during your career.