Destination Directory

Blog

The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

Do you have good employee retention? Up until this past year, I would have said we do.

For many business professionals, creating a holiday card that is seasonably significant, is politically correct, aligns with corporate brand standards, and is professional and personable could make the most cheerful cherub feel like her heart is two sizes too small. While some of us may argue that the whole holiday card rigmarole isn't worth the hassle, many of your clients and customers really do appreciate the special thought.

When I was little, around 5 years old, I came up to New York City for the first time from Asheville, North Carolina, with my family. We were visiting my godfather, who worked at the Crown Plaza Hotel in Times Square. Lucky for us, the Macy's Thanksgiving Day Parade route passed by his job, and I was granted a special seat right by the window overlooking all the action. I still remember the feeling of my little nose pressed up against the glass when the giant Snoopy floated by, and thinking "this city is magic."

The Department of Transportation reports that on any given day, approximately 1.95 million Americans take flight—and that doesn't include travelers hitting the roads. While some people might believe the world will stop after the results of the presidential election are in, it certainly doesn't stop for Election Day. Like any given Tuesday, travelers will travel.

In our industry, we're always "on the move"—to promote our business name and to bring awareness so we have new and returning clients in the pipelines. In this ever-changing time, it's  important to be part of the new social media trends and remain fresh. How do you do this? What do you do to keep your marketing cutting-edge?

Recent Blogs

Lessons Learned During 2017

Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

Tour Planner Versus the Internet: Why (and How) the Travel Planner Will Win

We are in the midst of a digital transformation. More and more, travelers use the Internet to find travel inspiration and information. They can easily book flights and hotels—now more than ever, thanks to Google. There are apps to hail transportation, book table reservations and more.

10 Key Travel Moments from 2017

Each new year brings an air of hope. When the Trump administration instated the first travel ban in January, however, it looked like 2017 was off to a turbulent start for the travel industry. This year definitely had its rough patches, yet there were good things, too.

With each setback, the travel industry rallied together and proved that the industry isn't just an industry—but a community determined to change the world through remarkable destinations and extraordinary experiences.