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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

Photos are a great way to market your business by showing your clients the wonderful trips they could experience—and while you might not be in the habit of carrying a camera around with you at all times, you're likely carrying a smartphone with you at all times. With smartphone cameras, you have the potential to market your business at anytime, from anywhere. Here are some tips on becoming a smartphone photographer.

Americans enjoy some of the most open travel restrictions in the world. With 170 countries offering us visa-free or instant visas on arrival, we rank fourth. Participation in the Visa Waiver Program (VWP) and bilateral agreements with other countries are the backbone of that leniency. But what will a Trump presidency mean for that freedom of movement?

Did you realize 2016 was declared the year of China-USA tourism? If you're not sure how to benefit from this growing demographic, don't be intimidated. There are some specific tactics you can implement, such as providing free Wi-Fi and food options that Chinese guests enjoy, yet the most important element for success is relationship building.

The word is out: In the November/December 2016 Groups Today magazine, we looked at trends emerging in the group travel industry. Embracing these trends, however, is a different story. From customized experiences to adventure tourism, culinary travel and more, industry professionals provide insight and ideas on how to implement top travel trends into group tours.

With Donald J. Trump taking office as the 45th president of the United States of America, travel may be poised to change. While Trump's campaign never addressed the tourism industry specifically, Trump spoke on a number of issues that could directly affect travel, including possibly reversing the course with Cuba, barring Muslims from entering the nation, building a wall along the border of Mexico and planning to rebuild the nation's infrastructure.

Recent Blogs

In Defense of Emojis

I may be a mid-20s milliennial, but I think I jumped on the emoji bandwagon a little later than most humans my age. I'm a writer, so my gut feelings toward anything destroying the written word aren't exactly warm and fuzzy. The Oxford English Dictionary named "emoji" 2015's word of the year, and that wasn't cool.

5 Tips to Make Networking Less Scary and More Successful

I am an extrovert. I like meeting new people and often make a point to do so while traveling, while out to dinner or even in the elevator. Meeting and talking with new people is, honestly, a favorite thing of mine. So gearing up for my first formal networking event, I put on my new black pumps and suit dress, made up my hair and makeup, and felt ready.

Build Your Capsule Wardrobe

Maybe you're traveling and don't know what to pack. Maybe you're headed into the office, and don't know what to wear. Either way, having it all in your wardrobe doesn't require owning it all.