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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

Do you have good employee retention? Up until this past year, I would have said we do.

For many business professionals, creating a holiday card that is seasonably significant, is politically correct, aligns with corporate brand standards, and is professional and personable could make the most cheerful cherub feel like her heart is two sizes too small. While some of us may argue that the whole holiday card rigmarole isn't worth the hassle, many of your clients and customers really do appreciate the special thought.

When I was little, around 5 years old, I came up to New York City for the first time from Asheville, North Carolina, with my family. We were visiting my godfather, who worked at the Crown Plaza Hotel in Times Square. Lucky for us, the Macy's Thanksgiving Day Parade route passed by his job, and I was granted a special seat right by the window overlooking all the action. I still remember the feeling of my little nose pressed up against the glass when the giant Snoopy floated by, and thinking "this city is magic."

The Department of Transportation reports that on any given day, approximately 1.95 million Americans take flight—and that doesn't include travelers hitting the roads. While some people might believe the world will stop after the results of the presidential election are in, it certainly doesn't stop for Election Day. Like any given Tuesday, travelers will travel.

In our industry, we're always "on the move"—to promote our business name and to bring awareness so we have new and returning clients in the pipelines. In this ever-changing time, it's  important to be part of the new social media trends and remain fresh. How do you do this? What do you do to keep your marketing cutting-edge?

Recent Blogs

This Wouldn't Look Better as a Lake

"Wouldn't this look better as a lake?"

I was staring out into Yosemite Valley. Half Dome and El Capitan loomed in the distance—two natural landmarks accomplishing what I thought impossible: Make the giant sequoias gathered below look small.

"What?" I turned to the man standing next to me.

"A joke," he said. "Someone once thought this valley would make a great lake."

Get Your Kicks on ... Route 50?

Route 66 sure gets a lot of hype, but have you sent groups along U.S. Route 50 lately? Probably not. In July 1986, Life magazine dubbed the Nevada portion, "The Loneliest Road in America." And yet, from rural mountain ranges to desolate deserts and miles upon miles of rich farmland, Route 50 stretches across 3,073 miles from Ocean City, Maryland to Sacramento, California. It spans 12 states and links four state capitals—offering the most complete cross-sectional journey along the United States midriff.

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.