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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

The Department of Transportation reports that on any given day, approximately 1.95 million Americans take flight—and that doesn't include travelers hitting the roads. While some people might believe the world will stop after the results of the presidential election are in, it certainly doesn't stop for Election Day. Like any given Tuesday, travelers will travel.

In our industry, we're always "on the move"—to promote our business name and to bring awareness so we have new and returning clients in the pipelines. In this ever-changing time, it's  important to be part of the new social media trends and remain fresh. How do you do this? What do you do to keep your marketing cutting-edge?

Tuesday, November 8, is Election Day. Will you be traveling? If you won't be able to make it to the polls on Election Day because of a tour or business trip, many states allow voters to vote in person before Election Day.

Believe it or not, your smartphone may be your best tool for planning, organizing and executing a fantastic group tour. From planning your itinerary to planning for the weather, here are six ways you could use your smartphone in group travel.

Small, specialized group tours—such as tours in the adventure tourism, ecotourism, ethnotourism and other niches—are a quickly emerging market. Travelers are searching for group experiences that are more sustainable, social, affordable and fundamentally transformative. Small group tours in this market offer several benefits for the traveler and the community he or she visits.

Recent Blogs

In Defense of Emojis

I may be a mid-20s milliennial, but I think I jumped on the emoji bandwagon a little later than most humans my age. I'm a writer, so my gut feelings toward anything destroying the written word aren't exactly warm and fuzzy. The Oxford English Dictionary named "emoji" 2015's word of the year, and that wasn't cool.

5 Tips to Make Networking Less Scary and More Successful

I am an extrovert. I like meeting new people and often make a point to do so while traveling, while out to dinner or even in the elevator. Meeting and talking with new people is, honestly, a favorite thing of mine. So gearing up for my first formal networking event, I put on my new black pumps and suit dress, made up my hair and makeup, and felt ready.

Build Your Capsule Wardrobe

Maybe you're traveling and don't know what to pack. Maybe you're headed into the office, and don't know what to wear. Either way, having it all in your wardrobe doesn't require owning it all.