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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

It's Winter in North America. Maybe your groups live life basking in the warmth of the sun and clear blue skies year-round, but are looking to be enamored by snow. Maybe your groups live in a snowy North American tundra, but want to get away from the shovels and slush in favor of fresh powder. If your groups love the snow, don't get away from winter ... Consider a wintry getaway.

Photos are a great way to market your business by showing your clients the wonderful trips they could experience—and while you might not be in the habit of carrying a camera around with you at all times, you're likely carrying a smartphone with you at all times. With smartphone cameras, you have the potential to market your business at anytime, from anywhere. Here are some tips on becoming a smartphone photographer.

Americans enjoy some of the most open travel restrictions in the world. With 170 countries offering us visa-free or instant visas on arrival, we rank fourth. Participation in the Visa Waiver Program (VWP) and bilateral agreements with other countries are the backbone of that leniency. But what will a Trump presidency mean for that freedom of movement?

Did you realize 2016 was declared the year of China-USA tourism? If you're not sure how to benefit from this growing demographic, don't be intimidated. There are some specific tactics you can implement, such as providing free Wi-Fi and food options that Chinese guests enjoy, yet the most important element for success is relationship building.

The word is out: In the November/December 2016 Groups Today magazine, we looked at trends emerging in the group travel industry. Embracing these trends, however, is a different story. From customized experiences to adventure tourism, culinary travel and more, industry professionals provide insight and ideas on how to implement top travel trends into group tours.

Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.