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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

When I was little, around 5 years old, I came up to New York City for the first time from Asheville, North Carolina, with my family. We were visiting my godfather, who worked at the Crown Plaza Hotel in Times Square. Lucky for us, the Macy's Thanksgiving Day Parade route passed by his job, and I was granted a special seat right by the window overlooking all the action. I still remember the feeling of my little nose pressed up against the glass when the giant Snoopy floated by, and thinking "this city is magic."

The Department of Transportation reports that on any given day, approximately 1.95 million Americans take flight—and that doesn't include travelers hitting the roads. While some people might believe the world will stop after the results of the presidential election are in, it certainly doesn't stop for Election Day. Like any given Tuesday, travelers will travel.

In our industry, we're always "on the move"—to promote our business name and to bring awareness so we have new and returning clients in the pipelines. In this ever-changing time, it's  important to be part of the new social media trends and remain fresh. How do you do this? What do you do to keep your marketing cutting-edge?

Tuesday, November 8, is Election Day. Will you be traveling? If you won't be able to make it to the polls on Election Day because of a tour or business trip, many states allow voters to vote in person before Election Day.

Believe it or not, your smartphone may be your best tool for planning, organizing and executing a fantastic group tour. From planning your itinerary to planning for the weather, here are six ways you could use your smartphone in group travel.

Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.