Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.
One of the first rules in writing—one that should never be broken—is to consider your audience. To best communicate and relate with your audience, some grammar rules must necessarily be broken. Whether you're writing an article, blog post or e-mail, consider breaking these infamous grammar rules to connect with your clients.
Do you want more "perfect" clients to know about your social presence? Promoting your social sites doesn't mean you have to break into your piggy bank.
Do you want your clients to be able to find you more easily? Yes? Then you need to have two things—a blog and a Google Plus business profile. Why Google Plus? Because it's important to be searchable and findable.
Headed to work, or to the beach? No matter how stifling the heat, keeping your appearance professional is key.