Destination Directory

Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

As a mid-20s millennial, I've noticed something: People like to talk about us. The internet abounds with jokes at our expense (often well-earned) and articles exploring how to retain us, entertain us, or maybe just kick some sense into us.

DMOs and CVBs know their territories. Tour operators know their customers. But do DMOs know how to best work with tour operators?

Millennials grew up with a presence of technology in their lives—and because of that, they react differently to certain triggers than generations before them. If you're hoping to garner the attention and business of millennials in your marketing, consider these six tips:

Want to reach new audiences in new ways, and connect with them instantly? Go live! Live streaming allows you to interact with clients (and potential clients) in real time. There are plenty of sites—Facebook Live, Periscope and YouNow, to name a few. If you're planning on incorporating live streaming into your social media marketing strategies, consider the following tips:

Imagine if one glance showed you exactly what was planned for your social posts, newsletters, video, flyers, blogs, web campaigns and sales missions.

Recent Blogs

4 Ways to Dive Deep in Group Travel

Time to dive deep into group travel.

Literally.

13 Things That Can Go Wrong on Group Tours

Anything that can go wrong on a group tour hopefully won't, but probably will ... at least once during your career.

Wine Tasting Code Words

My wife is one of the most polite people you could ever meet. Whether this is due to her upbringing, an aspect of her demeanor, or just her go-to behavior, she is polite to a fault. This materializes itself in often unexpected places: She lets the neighborhood kids have first go at the biggest, ripest blackberries that grow on our fence; she feels compelled to listen to the full pitch when eating the food samples at our local price club; she turns shades of blush if anyone in our party offers criticism of a winery's offerings in front of the person pouring. After all, if you don't have something nice to say ...