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Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

While most of us have started down the social marketing road, the next step is to get really good at what we do. Sharpening the saw will help us stay relevant—and get as far along the road as we can.

Well, you've definitely noticed people walking around, glued to their mobile devices. And they aren't just calling or texting people: They're shooting off e-mails, scrolling through social media accounts, and even doing some research on the web—maybe looking for their next travel bucket list item.

July is National Cellphone Courtesy Month.

Why not all year long? We sure need it.

Tick, tock! Saving time has become the mantra of the busiest and most successful people in tourism.

While social and traditional marketing take time and talent, let's think about ways to save time, yet create shareable content that engages your unique clients.

Have you heard of "Summer Slide?" You probably have if you're a parent—and you most definitely have if you're close with someone who works in education. "Summer Slide" refers to the tendency for students to lose some of the achievement gains they made during the previous school year.

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.