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Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Psst! Want new social fans that LOVE you? Cross-promoting is a powerful way to draw your fans from one of your social sites to another.

There are plenty of travel resources online, and plenty of travel apps to download. Many CVBs and DMOs offer their own smartphone and tablet apps that serve as comprehensive guides to their destinations, or as guides that focus on specific themes for which their destination is known. When you can research information about a destination before the trip begins, how do you know if an app will enhance your group's experience? When it comes to mobile apps, the information isn't about what to do—it's about what to do next. 

With the dawn of 2017, you might have a few personal New Year's resolutions. But what about your business and career? If you have new annual goals for your career and business, let these resolutions to help you along the way.

Do you have a great looking social presence, but not as many "super fans" as you'd like? Super fans are an elusive, yet powerful voice for your brand. Understanding these fans and how to capture their attention is a bit of a challenge. Here are three tactics to help you identify and engage with them.

A supplier relationship begins with a goal: You want to bring your group to a destination, attraction or event. Finding a supplier to help you meet your goal is step 1 in building a strong tie, but strengthening those ties is an ongoing practice.

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.