Destination Directory

Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Do you want more "perfect" clients to know about your social presence? Promoting your social sites doesn't mean you have to break into your piggy bank.

Do you ever see people missing key pieces in their social presence? As fast as social marketing changes, it's no wonder blunders, bloopers and slip-ups happen

Do you want your clients to be able to find you more easily? Yes? Then you need to have two things—a blog and a Google Plus business profile. Why Google Plus? Because it's important to be searchable and findable.

Headed to work, or to the beach? No matter how stifling the heat, keeping your appearance professional is key. 

Quality face-to-face connections are one thing that will never go out of style, even in our high-tech world! Being able to see each other's faces and experiences allows for a super-meaningful connection with clients online—think of it like sharing a coffee with them. Make these connections happen by using Pinterest, Meerkat and Blab to the best of each platform's ability.

Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.